Identity System
Four Point Web Studio Visual Guidelines & Assets
01
Brandmarks
02
Color Palette
Primary Charcoal
#1F2933
Electric Accent
#2563EB
Slate Secondary
#4B5563
Canvas White
#FFFFFF
03
Typography
Primary Font: Inter
Bold & Precise.
The Strategy of Design.
We use Inter for its geometric clarity and modern professional tone. It is optimized for legibility across all digital interfaces, ensuring that the Four Point message is delivered with authority and precision.